A deep dive into the visible collaboration market

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A deep dive into the visible collaboration market


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One of many greatest developments that emerged initially of the COVID-19 pandemic was the mass exodus of staff out of the workplace. In 2020, 42% of the U.S. labor pressure started working from house. But as extra organizations help distant work throughout the pandemic, there emerged a rising want for collaboration options to allow staff to work collectively successfully exterior the workplace.

Visible collaboration instruments and digital whiteboards have emerged as one of many key applied sciences that technical decision-makers can use to empower staff to successfully plan and handle tasks as they earn a living from home in digital workspaces.

For that reason, the visible collaboration market is present process a growth. Analysis signifies that the worldwide visible collaboration platform software program market will attain $1.67 billion in 2021, as organizations search for options to allow staff to successfully work remotely.

The market features a combination of cloud and web-based collaboration instruments, from on-line collaboration whiteboard instruments like Miro, Mural, and Stormboard to visible administration methods like iObeya.

Virtually all options goal to offer distant groups with the power to work collectively extra successfully by way of real-time collaboration by way of a web based whiteboard canvas or digital workspace.

An increasing market: Miro proclaims $400M in collection C funding 

In 2021, the growth of the visible collaboration market doesn’t seem like slowing down. Earlier this week, infinite canvas supplier Miro raised $400 million in its collection C funding spherical with traders together with ICONIQ Development, Accel, Atlassian, Dragoneer, GIC, Salesforce Ventures, and TCV.

The brand new funding raises Miro’s valuation to $17.5 billion, making it one of many high 20 most dear personal corporations on the earth, with over 130,000 clients and purchasers that embody 99% of Fortune 100 corporations.

Miro has aimed to distinguish itself from rivals by constructing an enormous ecosystem of integrations, that includes over 100 app integrations with options together with Atlassian, Cisco, Google Workspace, Microsoft Groups, and Zoom.

Because the pandemic continues and staff turn into acclimated to distant work, visible collaboration options like Miro play an necessary position in centralizing conventional workspaces digitally.

“We consider that our platform is now extra necessary than ever as organizations across the globe are redefining the way in which they work — in search of new methods to have interaction groups and put off siloed pondering.” mentioned Andrey Khusid, cofounder and CEO of Miro within the official announcement.

“1000’s of organizations use Miro’s platform on daily basis to harness the facility of collaboration to nurture new concepts, clear up advanced issues, and convey new merchandise to market. We consider that the ‘Miro means’ would be the spark that permits groups to rework creativeness into execution and alternative into actuality,” he mentioned.

The visible collaboration growth: Mural, iObeya and the expansion of visible administration options 

Miro isn’t the one visible collaboration options supplier receiving substantial funding throughout the pandemic. Digital collaboration software program vendor Mural additionally raised $50 million in collection C funding and reached a valuation of $2 billion in July 2021.

Like Miro, Mural has additionally appeared to integrations to mesh with different collaboration instruments, with greater than 300 templates and integrations for common instruments together with Zoom, Webex, and Microsoft Groups.

A yr earlier than that, one other notable funding passed off in July 2020 when France-based agile and digital administration answer supplier iObeya introduced it had raised $17 million in collection A funding to speed up the corporate’s enlargement into the USA.

In 2020, the corporate claimed that demand for the platform had elevated 400% for the reason that begin of the yr as organizations sought options to help distant work and distributed groups.

Actual-time collaboration is now a must have 

As the normal workplace provides option to digital and decentralized working environments, there’s a dire want for options that allow customers to work collectively in real-time. Digital whiteboards and digital rooms are offering an area the place staff can collaborate as successfully as in the event that they have been within the workplace.

As long as organizations proceed to earn a living from home, there may be prone to be important demand for visible collaboration options to make it as straightforward as potential to come back collectively and collaborate on tasks.

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